SUZUKI SAMURAI: How Fake News Killed Suzuki | Up To Speed

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The Suzuki Samurai (Jimny) was a compact off-roader with a BIG 4x4 punch! What kicked off as one of the most revolutionary all-terrain vehicles, even outselling the Jeep Wrangler two to one in 1987, ended with an unbelievable fraudulent crash lawsuit that killed Suzuki's automotive American dreams. Sharpen your katanas because host James Pumphrey is about to take a stab at one of Suzuki's greatest creations.
►Episode Chapters:
00:00 Introduction
06:23 American Samurai Warrior
10:35 Suzuki Motor Corp Vs. The Consumer Union
15:24 The Last Samurai
Up to Speed is a weekly automotive history show about the best cars, brands, designers, drivers and influencers ever. Host James Pumphrey covers everything from the Toyota Supra to the Chevy El Camino, The VW GTI to the Subaru WRX. The origins of every car will be uncovered to get you Up to Speed!
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Tony Sanchez
Tony Sanchez 3 ժամ առաջ
I want that black Toyota pls! Not that blue thing.....
William Fan
William Fan 14 ժամ առաջ
I've won a scale car of the 4th gen Jimny when they launched it here back in 2019! That new gen looks really sharp!
DanTheManIOM Օր առաջ
Never knew they the chevy trucks and gas tanks.... I always hated C R and the people who subscribed, smug a holes
The Soloosh
The Soloosh Օր առաջ
Driver error....paid off by an American company somehow..that's how they did it back then...killed off vehicles that they couldn't compete with, then to add insult they'll copy the concept. typical GM and Ford tactics.
Moon Moon
Moon Moon Օր առաջ
The Jimny is wildly popular here in Australia, there's something like a two year waiting list for the 4th generation.
FaultLine Օր առաջ
It's not that Consumer Reports have too much power, it's just that people are so easily deceived. That's why some people who do not deserve to get wealthy, gets wealthy. Now we got the internet, and it just proves that A LOT of people are dumb and stupid. Specially in America... Imagine not using metric system. lol
Austin Thomas
Austin Thomas Օր առաջ
Surface level references... Ah yes, the Volkswagen Bratwurst.
KroneYT 2 օր առաջ
It's an SUV, stop complaining that there's a banned SUV. It's what we call "progress".
Khalid Muhammad
Khalid Muhammad 2 օր առաջ
Good they still sell those in 2021 models in the UK and Middle East
Adam Vas
Adam Vas 2 օր առաջ
And Americans wondering why they never get cool cars from Japan...
Maruti Suzuki sold jimny named as gypsy in India and this car has legendary status in India
glyn scothern
glyn scothern 2 օր առաջ
at least you will have home made work and cars
Len Holloway
Len Holloway 3 օր առաջ
Could have been an interesting video but for the ahole presenter
erikbarrett85 3 օր առաջ
Remember when it's basically a small wrangler, but like, Jeep clearly stole the looks? Why doesn't anyone talk about that
Marcus Casagrande
Marcus Casagrande 3 օր առաջ
Here in Brazil, the Jimny got popular in the last 5 years, as a reliable and affordable 4x4. So what they did now on the 2021 version? Added some internal digital midia and the affordable jimny is now being sold at the same price as a highline Jeep Compass.. I`m no kidding here. It`s ridiculous.
SuperSchipper_08 3 օր առաջ
My dad owned one but I never Saw it because I wasnt born yet. But after that he owned a Grand Vitara (2001) and now he owns a Grand Vitara Executive Edition (2009).
Wee Wee
Wee Wee 4 օր առաջ
Used to get driven to middle school every day in one of these things by my best friends older brother 😂
Overland Ready
Overland Ready 4 օր առաջ
The cars fell over, doesn't matter what country you live in it was the same story... Suzuki were reknowned for it in the UK... Turn too tightly at low speed and it fell over. FACT.
Xavier Cebeira
Xavier Cebeira 4 օր առաջ
I had a 90s Samurai and it rolled over on a stupidly small bump a few years back, horrendous, was going slowly too. I know another person who also rolled a Samurai. Change the suspension out and widen the wheel base and then it would have been much better for sure, but stock it was a death trap.
Rexx Bare
Rexx Bare 4 օր առաջ
I have seen stock Suzuki 4x4 do stuff lifted hiluxes struggle through
Andrea Oceania Region
Andrea Oceania Region 5 օր առաջ
Lol I had one when I was still new to driving. I went around the roundabout on two wheels because I forgot how to change down gears. I had a car full of girlfriends with me...😂😂😂😂
Russ G
Russ G 5 օր առաջ
My Girlfriend had one. They were CRAP and yes I drove it. It felt so unsafe!
Dale Moscrop
Dale Moscrop 5 օր առաջ
I had a '96 Suzuki Sierra (Australian version of the Samurai) with a soft-top and the the coil spring suspension they later put under the Jimny. That thing was the most fun car I've ever owned. I recently bought a 1980s 'long-wheelbase' Sierra to make into a unique weapon.
Imagine Wagons
Imagine Wagons 5 օր առաջ
Well, pls correct your video, because the suzuki jimney is also available in south africa
Ferdie Valderama
Ferdie Valderama 5 օր առաջ
this was made more popular when it was used as the main vehicles used by the famous Space Sheriffs in Japan called Gavan, Sharivan and Shaider>. They drive this to go on patrol Gavan uses Red, Sharivan uses white and Shaider uses Blue... even the new generation used the latest model of Jimny.
Steven Paige
Steven Paige 6 օր առաջ
I miss my GEO tracker
Wavicle 6 օր առաջ
I remember when this went down. I had no idea a "correction" had been published by Consumer Reports. The original "OMG, don't buy this thing, it will kill you" was on every news broadcast I can remember - I never heard the "OMG, Consumer Reports totally fabricated the whole thing" correction.
Thomas 6 օր առաջ
haha..consumer report always gave the toyota pick up truck an average/below average ride quality rating but the truck still is the best selling truck in it's segment...and alqaida fighters don't seem to mind riding in the back of supposedly surveys owners for input but guess never asked the terrorists what their favorite truck is, like all companies cr is out to make a buck and say what it needs to to get subscribers
unk own
unk own 6 օր առաջ
Suzuki made the hayabusa, what if they make that hayabusa engine (Revive it) then slap some big numbers and put it on a car what I mean is what If they make a sports car that has "mohpowahh" hayabusa engine eh!?
Jenkin 7 օր առաջ
I'm willing the bet that ass who rolled it was speeding and being stupid too before he went full Karen on Suzukis ass. RIP Suzuki
Deep Senpai
Deep Senpai 7 օր առաջ
suzuki is tin can in India
Luxur Review
Luxur Review 7 օր առաջ
When GM, Ford and Chrysler (any American company) see competition is outperforming them instead of getting better they kick them out. The executives were scared they’d be found in the trunk of a car.
Erik Santoso
Erik Santoso 7 օր առաջ
Baby wrangler
gibson Head
gibson Head 7 օր առաջ
I grew up off roading with my dad in his 88' samurai
Johnston Wang
Johnston Wang 7 օր առաջ
America's loss. Suzuki make several great little vehicles that you'll never get to enjoy.
Tae Harte
Tae Harte 8 օր առաջ
Here on the mighty Island of Aruba ... the Jimny is still King off and on the road ☺
TheRealTampaDude 8 օր առաջ
Regarding that altitude record: The Jimney was heavily modified. The Jeep was bone stock.
karthik deverkonda
karthik deverkonda 8 օր առաջ
Hey INDIA lol finally
Xuan Zheng
Xuan Zheng 9 օր առաջ
From the videos, the Samurai was actually very difficult to roll over despite numerous tries and being a tall offroad SUV.... what a shaddy company CR is...
Xuan Zheng
Xuan Zheng 9 օր առաջ
I vow to never read a single article from Consumer Report ever!!!!!!
Jiangzell 9 օր առաջ
I have a conspiracy theory, the fact that America itself wants to protect its own car manufacturer or whatever product manufacturer from oversea competitors.
MP 07
MP 07 9 օր առաջ
And the usa still wonders why they can't have cool cars Europe gets
Adrian Graham
Adrian Graham 10 օր առաջ
I always wondered what happened to Suzuki. I would always see them on the road but never a dealership. Then i stopped seeing them entirely
David A. Gines
David A. Gines 11 օր առաջ
My Father in law has one with a 12A Turbo rotary engine LOL it rips hard
Allergic to vegans
Allergic to vegans 11 օր առաջ
I believe the Unimog holds the altitude record now
TheRealTampaDude 8 օր առաջ
They were specially modified for the trip, but damn, those are serious vehicles. A tad pricey for the average person, though.
A T 11 օր առաջ
The later models of the Samurai might have been better and safer, but the bad reputation came from the Suzuki 4wd models in the early 80's. They may have corrected the problems of the early versions, but the reputation hangs around for quite a while. If an accident occurs that is relevant to a past issue, even if there were other circumstances it can be hard to overlook for some. The early ones might have been great off-road vehicles but they were dangerous on the roads. I had a friend that flipped one down the center of a road when the front zigzagged as they hit a longitudinal crack on the road. That is difficult to do in most vehicles at the slow speed that these could travel. I personally witnessed one that flipped onto its side when it cornered too fast in a parking lot. Yes.... in a parking lot. It wasn't going very fast and just flipped onto its side. The good part of that was that the vehicle was so small and light, that a few of us were able to flip it back up onto its wheels so they could continue on. These vehicles were just too tall and narrow for how short of a wheel base they had. That size wheelbase made them fantastic off road, but a danger at any speed above a walk while on the road.
Old Timer
Old Timer 12 օր առաջ
I have a 2003 Chevy Tracker ZR2, which is just a chevy badged, Canadian manufactured Suzuki Vitara/Grand Vitara. It has the Suzuki H27 2.7l V-6 in it that stock puts out 185hp. It's a wonderful car that I very much enjoy driving, and is about the closest to the Jimney I think I'll ever get. I have a 4 door amd a 2 door model, both lifted on 4 inch kits, 2.5 suspension/2.5 body. Replaced the low range transfer gears with the 4.24, regular drive to the 5.86 so that when i put my 32s on, the car retained the same drive capability as stock.
Thomaszuk2 13 օր առաջ
My fathers 1993 samurai is about to be mine, brilliant offloader, we take it out multiple times a month, it's the best lightweight, tough and maneuverble vehicle to cut through harsh New Zealand bush. I have amazing memories in it and its still going! Now I just need a Jimmy to give to my future child. Oh and no offense your kiwi accent terrible lol
phantom dick
phantom dick 14 օր առաջ
we got them all in New Zealand and are all road legal haha
Peppita Chips
Peppita Chips 14 օր առաջ
I wish I could have one
Jose Arce
Jose Arce 16 օր առաջ
Same done to Mitsubishi, people forget one of the brands that actually have killed a lot of people was Ford. And even Toyota yet still their still top selling brands
Jordan Russell
Jordan Russell 16 օր առաջ
They left canada in 2015:( ......
Mateo Rios
Mateo Rios 16 օր առաջ
Suzuki Jimny: what if the Wrangler was more Reliable and Budget Friendly?
Edward Fletcher
Edward Fletcher 16 օր առաջ
As a "Survivor" of a 1975 Suzuki Jimny roll over, I can confirm they turn turtle VERY easily !
Edward Fletcher
Edward Fletcher 13 օր առաջ
@deathwrench custom parts for hot rods, rat rods There was no Jimmy in YOUR country in 1975.
deathwrench custom parts for hot rods, rat rods
deathwrench custom parts for hot rods, rat rods 14 օր առաջ
There was no Jimny in 1975. And no, they didn't.
Edward Fletcher
Edward Fletcher 16 օր առաջ
Hope the AE86 doesn't get towed from that "No Parking" spot !!
Dylan Lewis
Dylan Lewis 17 օր առաջ
Consumer Reports: Falsely claims the Samurai is unsafe by manipulating the conditions of a rollover test. Jeep: Stonks
Abdulahi Osman
Abdulahi Osman 17 օր առաջ
From 20 to a massive 25!!! 🤣🤣🤣🤣🤣🤣
Nicholas Granfors
Nicholas Granfors 17 օր առաջ
This is just a 1985 - 1989 Montero
Michael King
Michael King 17 օր առաջ
Jimny UK👍🏻
ShelbyGT 18 օր առաջ
0:50 is that an Eight-Six?
Kayleigh Brown
Kayleigh Brown 18 օր առաջ
Love the video. Check out my “Cape York in a 1997 Suzuki Sierra” series below 😍
PGPLogic 18 օր առաջ
Just brought over a 1990 Suzuki Jimny with the FA6 660CC 3 cylinder Turbo engine to the states and I’m loving every second of it :)
Joseph Fortier
Joseph Fortier 18 օր առաջ
I read something that maybe...possibly, Toyota could rebrand the Jimny for the North American market since Toyota partially owns Suzuki. Probably not though...
PandyTim BR
PandyTim BR 18 օր առաջ
And that’s why I hate journalists
Satan 18 օր առաջ
Jesus i didnt know he had a heart attack once. Scary shit
Tim Turner
Tim Turner 18 օր առաջ
Hasn't hurt Suzuki, 12 month waiting list in Australia
Sai Vashishta
Sai Vashishta 18 օր առաջ
In India they are called as Jipsy and much of them are bought by government and police department
RCLB 19 օր առաջ
Check out this full throttle compilation I made!
Alexandros 19 օր առաջ
I have one!
Jack Camden
Jack Camden 20 օր առաջ
my dad has a lifted samari and it just got an engine rebuild. it is a stick and is so fun to drive. that is the first car i learned how to drive a stick on
asian mipa
asian mipa 20 օր առաջ
Jimnys. Wow! I am from India and I have never heard of the word even. But after seeing the Jimnys it looked suspiciously similar to the version here 'Gypsy' even the pronounciation is similar. I have never been this informed. Thank you Donut media. My dad used to own one Gypsy as we call it here and it is a very capable machine. The suspensions are not spiring and uses leaf type suspensions which are hard as rock. But for offroad conditions you bet. Where I live is at the north-eastern parts of india in a state called Mizoram. Its rainforest hills upon hills and perfectly suited I'd say. Many government departments also issue the gypsy as official vehicle of the government officers. To where I am also currently owning a 2nd gypsy with fuel injection with me. Its a great vehicle.
Coby Fong
Coby Fong 20 օր առաջ
I want a Jimny so badly
Utpal Kant
Utpal Kant 20 օր առաջ
This brand was sold in India as suzuki gypsy.Mostly owned by police and military
CJ JENSON 21 օր առաջ
Living in Utah and having Moab close, my sammi has on been on every trail I can find there, not to mention all over the rockies, I h ave never once rolled it. Driving on surface streets, I have never felt it is unstable at any speed! Consumer reports is the most bias, lying, a$$hat liars ever! Nobody with half a brain believes them anymore!!!
Jerry Mctee
Jerry Mctee 21 օր առաջ
Sounds like drump wailing about the election.... all cut and take and hearsay for proof. 17:45 time wasted.
Noncebeater rc's
Noncebeater rc's 21 օր առաջ
I've got a 80 something Suzuki samurai with a Volvo b21 and it goes pretty everywhere
Andrew Norris
Andrew Norris 22 օր առաջ
Did these scumbags go to jail? Thanks for calling them out and naming them.
Vikram Singh
Vikram Singh 22 օր առաջ
So glad we're getting the newest Jimny in India🙌❤️ Also please look into Mahindra Thar
Zubair Siddiqui
Zubair Siddiqui 23 օր առաջ
Google Jimny G Class. Trust me.
John Blackburn
John Blackburn 23 օր առաջ
Here in the states they’ve gotten more expensive and harder to find than a tj. A shame, since I’ve always wanted a samurai, and I used to think it would always be a cheaper option than a jeep.
Chandler Benton
Chandler Benton 24 օր առաջ
Tuna mountain cayon!!! People longboard it all the time and I actually have an old video of me skating it on this channel
Clemente Pirola
Clemente Pirola 24 օր առաջ
Here in chile the samurai is a legend and nobody ever questioned his security
נועם זליג
נועם זליג Օր առաջ
It's the same here in israel
Mateo Rios
Mateo Rios 16 օր առաջ
Yeah, its like a cheap but more reliable Wrangler
Satyam Dwivedi
Satyam Dwivedi 24 օր առաջ
Over here in India, Maruti Gypsy has been a hit and is used by police, special forces, forest rangers, miners and even Army to move around. Its a tough and capable car with Suzuki's engine and Maruti's reliability and extensive service network. New Jimny is going to make its way to India in mid 2021 and I cant tell you it will be an instant classic! Gypsy (Jimny) is one of the most iconic cars on Indian market. Too bad it was sabotaged in US only coz it was too good.
Mandal Bayar
Mandal Bayar 24 օր առաջ
I've rolled a Jimny, but I don't blame the car, I blame my driving. Credit to the Jimny though even without roll bars the frame didn't fold in even though we flipped about 4 times before we came to a stop, me and 2 passengers came out unharmed.
Gary Peatling
Gary Peatling 26 օր առաջ
Dreadful fuel consumption worst fault put citroen 1.9 deisel in a few
Gary Peatling
Gary Peatling 26 օր առաջ
Old type VW van most dangerous especially once fitted with wide wheels and more powerful engines
OLD SCHOOL 27 օր առաջ
I had a Samurai that I drove from London to Athens- flat out all the way- it was a great little vehicle- later bought the Tracker version and later on bought the GM Tracker version- all were good. BTW you could skip the silly histrionics and just tell the story in about 7 minutes.
axidhaus 27 օր առաջ
Brah the associated press, Facebook, Instagram, AM-posts, and Google have already banned this video .... nothing is fake in America
Kevin R
Kevin R 27 օր առաջ
I bought a brand new 1988 Samurai when they came out and loved it! A brand new car for $6995! Then about 6 months later the BS reports came out. Complete BS but year it killed the brand. I continued to drive mine for 10+ years putting 130,000 miles on it before selling it for $500. I still miss that little thing. Loved it!
Rodrixstar 27 օր առաջ
It just release in Mexico
Lone Druid98
Lone Druid98 28 օր առաջ
Freedom to give false information 🤦‍♂️ Fuk this world!
My car is a 2004 XL7 EX3 sport auto four-wheel drive 2.7 l import from Japan J series. my car cannot even be used as a trade-in so since it runs perfect and it's almost in mint condition I'm going to pimp it out and be proud and keep it till my last day my only complaint is the tire size the 235/60/16 are not very aggressive tires I want a boulder tire a bigger sidewall and better traction what do you suggest I would like all terrain tires. since the rims are 16 years old wouldn't it be an ideal situation to replace them if I could afford it now?
Vince Edwards
Vince Edwards 28 օր առաջ
When the Suzuki Samari came out, they sold tens of thousands of them. Then the Consumer Reports deal screwed them
GetoverYourself 28 օր առաջ
Those responsible at Consumer Reports should have been dragged from their homes and bound nude to a public wall to shame them, for 90 days. Feed them bread and water only. Then they must join at least one medical forced experiment on themselves, to save an animal. Only then would we would have ensured accuracy. This should be given to the media today.
drino zhao
drino zhao 28 օր առաջ
The lethal crown genetically subtract because cricket scilly license by a breakable bicycle. cowardly, awesome samurai
Stuart Edge
Stuart Edge 29 օր առաջ
Unstable, just like every other SUV, if you have high ground clearance, you are going to have a high centre of gravity and a higher propensity to roll over.
Bubbles 29 օր առաջ
Do dodge pickups. D150 is a gift from god
Govan Adrian Basson
Govan Adrian Basson Ամիս առաջ
Its​ my​ favourite​ 4x4...I​ however​ rolled mine​ down​ a​ Mountain... Definitely​ needs​ a​ wider​ footprint
Donnatelo Ամիս առաջ
Poor Suzuki :(
Aditya Tendulkar
Aditya Tendulkar Ամիս առաջ
Funny how Suzuki now has become the Worst brand in terms of safety They crumple like tin cans
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